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Posted by Martin Poulter on 12 February 2015

When an internet image hits you right in the feels; when a wise aphorism brings a tear to your eye, that’s baw. A lot of effort on social networks goes into sharing touching, inspiring, baw-inducing captioned images. Then again for every action there must be an equal and opposite reaction, hence the phenomenon of antibaw.


Arguably the worst offender for manipulative, sickly, patronising baw posts is the JustGirlyThings channel on Instagram (don’t actually follow the link!). Some of my favourite antibaws take these images and tweak the context.




But it’s not just girly things:


Here’s my own attempt at an antibaw:

There’s a lot more via the antibaw tag on Tumblr and the antibaw subreddit.


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