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How The Oatmeal got 5 million readers (Ignite-a-day)

Posted by Martin Poulter on 9 December 2010

Continuing the daily series of personal favourite Ignite talks…
How long could you survive while chained to a bunk bed with a velociraptor? Matthew Inmar, creator of The Oatmeal, dares to ask this sort of question, and maybe that’s why his sites get so much attention. Here he gives a quick tour of what he’s done online.


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